Merah Group · Business Model

Four revenue lines
that strengthen each other.

Merah is not a holding company in the financial sense. It is an integrated curated company whose four subsidiaries share clients, archives, and pipeline, and whose revenues are designed to balance the cyclicality of the art market with longer-dated income from design, manufacturing, and hospitality.

Revenue modelDiversified — services + sales + hospitality
Currency exposureIDR · USD · EUR
Anchor clientsCollectors · Institutions · Developers
— Synergies

One client,
four conversations.

A relationship that starts at the gallery often continues through the studio and into the villas — and vice versa.

A

Gallery → Living

Collectors meet Indonesian artists in our gallery; many commission furniture from Merah Living to live alongside the work, often in pieces co-developed with the artist.

B

Design → Gallery

Merah Design’s curatorial-space practice gives the gallery a permanent in-house architect — and offers institutional clients a single team that can plan, build, and program a new space.

C

Land → All

The villas in Bali are a permanent showroom: every interior is furnished by Merah Living, designed by Merah Design, and hung with the gallery’s artists. Focused on curated art villa short term rentals.

D

Shared back office

One finance, legal, brand, and archive team serves all four companies, lowering overhead and protecting the consistency of standards across markets.

— Revenue streams

How each subsidiary earns.

01 / Gallery

Primary, secondary, and advisory.

Commissions on primary-market sales for represented artists; secondary-market consignment fees; private-sale advisory; institutional placements; loan and exhibition income.

Primary commissionsConsignmentsAdvisory retainers
02 / Living

Editions and commissions.

Sales of edition pieces direct and through partner showrooms; bespoke residential and institutional commissions; collaborative editions co-published with represented artists.

Edition salesBespokeCo-publishing
03 / Design

Fees, retainers, and royalties.

Design fees on architectural, interior, and landscape projects; long-term retainers for institutional clients; royalties on furniture lines co-developed with Merah Living.

Project feesRetainersRoyalties
04 / Land

Hospitality and stewardship.

Nightly rates for villa stays; long-stay residencies; venue hire for cultural and corporate programming; stewardship fees for the on-site permanent collections.

Villa ratesResidenciesStewardship